India is that kind of hodgepodge. A melting pot that puts the United States to shame. It has 22 official local languages (Hindi, Marathi, Gujarati, Bengali, Kannada, and so on), yet the lingua franca is the imported language of English. People from different parts of India – close enough to travel back and forth in an hour – can’t communicate in their own languages, but can often get by in English. Although it’s not uncommon for an Indian to speak 5-6 languages as a matter of course, either (another way that India puts the United States to shame).
India is all cultures at once, and yet quintessentially Indian. It absorbs cultures, absorbs religions, languages, art, and whole peoples like a sponge absorbs liquid, and yet, like a sponge, doesn’t really change as a result. It stubbornly, admirably, retains its own distinctive form and function. Wring all of those external influences out of it and there, still, is India, incredible India (as the motto goes), baking under a sweltering sun and deliquescing under torrential monsoons and bedazzling you with the sheer, titanic, interminable hammer-hammer-hammering of its colors, and chaos, and cacophony. It can be exhausting, to say the least.
But today is not about making sense of India. Better men than me have tried. No, today is about trying to make sense out of something even more crazy and unbelievable than India: the insanity of product packaging.